Gwyneth Paltrow

(Britannica)

In recent years, we’ve seen Paltrow take a step back from her career in acting to focus on her lifestyle brand, Goop.

In 2008, Goop was launched as a weekly online newsletter but has since soared by becoming a print magazine.

The successful magazine collaborates with fashion, fitness and health companies in order to build revenue.

As well as that, Goop also hosts a “wellness summit” in various locations around the world as well as launching several pop-up stores.

In 2019, Goop teamed up with Netflix to launch a docuseries called “The Goop Lab.”

In this series, Paltrow and her team cover a range of topic on health and wellness.