Even though a sales funnel can easily be translated into a numbers game – here are a few tips i’ve learned over the years of doing cold calling and selling to people I’ve never met or spoken to before:
Online Advertising and Marketing are totally different things! There – I said it. It had to be said. Someone had to say it. SOOO many people have been getting this wrong, thinking that marketing and advertising are the same thing.
The lean startup movement talks about investing wisely into your product and offering – building around consumer wishes trying to prove/disprove your business hypothesis and leap of faith hypothesis. I challenge that mentality by saying –
Let’s face it – doing sales / business development for an online company is hard. Getting the first response from your lead is often harder than closing the actual sale. With today’s countless means of communication – each and