The lean startup movement talks about investing wisely into your product and offering – building around consumer wishes trying to prove/disprove your business hypothesis and leap of faith hypothesis.

I challenge that mentality by saying – don’t build technology – build sales.

But what does that mean?

It means that technology is merely a means to an end – and that end should be translate as a financial transaction.

Everything you are building should serve 1 thing – SALES. No businesses will go south in lack of technology, all businesses will go bankrupt in lack of sales. The smartest thing you can and should be doing is PRE SALE your idea to your early adopters (not investors!) and build the technology around your idea so you can best serve your audience with the product /service they are expecting to get.